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Some Key Numerical Breakdowns

55%

Web Development

The percentage of a marketing budget that businesses allocate to web development can vary from 6–10% to 51–60%

18%

Social Media Marketing

Depending on the business and industry, this could vary from 12–18%

60%

Data Analytics

60% need in market for Data Analytics

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Software itself is the set of instructions or programs that tell a computer what to do. It is independent of hardware and makes computers programmable. There are three basic types:

System software to provide core functions such as operating systems, disk management, utilities, hardware management and other operational necessities.

Programming software to give programmers tools such as text editors, compilers, linkers, debuggers, and other tools to create code.

Application software (applications or apps) to help users perform tasks. Office productivity suites, data management software, media players and security programs are examples. Applications also refer to web and mobile applications like those used to shop on Amazon.com, socialize with Facebook or post pictures to Instagram.1

A possible fourth type is embedded software. Embedded systems software is used to control machines and devices not typically considered computers — telecommunications networks, cars, industrial robots and more. These devices, and their software, can be connected as part of the Internet of Things (IoT).2

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